Monthly Archives: September 2015

New domain, new look: Welcome to Empire.Kred

Empire Kred

Last week we switched over from EmpireAvenue.com to Empire.Kred, today we switch to a new design that evokes our Kred brand but also keeps what made the former Empire Avenue a special place. Without further ado, some quick highlights!

  1. Mobile Friendly. This new design is much more mobile friendly and we’ll continue to enhance that aspect of the design in the future!Screen Shot 2015-09-09 at 10.49.14 AM
  2. Reduces Clutter. By switching to a single column format where possible, we’ve forced a reduction in clutter in the interface which should encourage new members to learn the ropes fasterScreen Shot 2015-09-09 at 10.32.29 AM
  3. Kred Scores. We’ve added Kred scores to your profiles. If you have Twitter, we’ve already given you your Kred Score. Connect your Twitter account to get your Kred score included. We will announce more on how Kred scores will be added to the game later.Screen Shot 2015-09-09 at 10.53.13 AM
  4. Visual Missions. We’ve changed the Missions layout to be much more visual.
  5. Mission Images. 

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Empire Avenue becomes Empire.Kred

Empirical Leanings

empire_kred_blogpost

This month marks the six-year anniversary of when two friends (Niall Brown, Mike Mannion) and I started a company called Empire Avenue. In those days we had multiple names for the code base, Project Venice being the most used due to the Merchant of Venice. Very quickly our small threesome filled out with many more wonderful people in no particular order: Craig Miller, Aaron White, Mike Grills, Ric Williams, Brad Grier, Robert Kallir, Niketh Pareek, Todd Derechey, Brent Knowles, Narsimham Chelluri, Dmitri Didorenko, Nour Kawa, Nithum Thain, Ray Lambe, Nicholas Hovencamp and Tom Ohle. We were supported by a whole cast of wonderful investors, a great Board of Directors, our friends and family and of course last, and certainly not least: the community and customers that we built from people around the world.

It’s not exactly been private news, but I wanted to wait on the the visible changes that I knew were…

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