Today Kevin said that EA “could never become mainstream.” I was thinking about that a bit. I get that EA is not likely to get to a Facebook or Twitter size, but I think that growth is necessary to make EA interesting and useful. Today EA seems like a small town complete with village gossip and cliques. I would suspect that more folks would allow some more natural grouping of folks with similar interests and tastes. I know more folks would increase the reach and impact of EA.
I know that Dups has said the small number of participants does not worry him while they are ramping up the service. My concern has less to do with the number of new signups (decent marketing can fix that) and more to do with the scary retention (more reasonably lack of retention) numbers. The tiny size of the community creates overreaction to changes. The tiny size creates waves of destruction when important players alter their relationship to the game. A bigger base of players would make the game more fun and more stable.
Anyone who plays EA for long at all understands why folks quit. I often hear EA described as a huge time sink. Just keeping up with the Social Media activity that EA demands is exhausting. The actual time on EA investing, engaging, and trying to understand is a full time job. The loss of the game’s best time saver, insideEAv, was a shock that will be tough to survive. I am not sure that EA will be able to increase its retention without reducing the time demands to play successfully.
I am not sure of the solution to this issue. Dom suggested a weekly day off in a thread that I read. I wonder about reducing the number of social media networks scored from 5 to 3 to reduce the pressure. EA certainly needs to improve the UX to make accessing & acting on information quicker and easier. Perhaps a closer integration with Avenue.io will help that.
Are you bothered by how much of your life EA requires? Do you have any ideas to reduce the demands? Is EA condemned to be a minor game played by folks with too much time on their hands?