Does Empire Avenue promote bad social media habits? Have you ever “Liked” something that you didn’t really like? Have you ever “Publicly Recommended” something that you would never encourage? Have you shared something and felt like you needed a shower afterwards? Have you ever posted a bunch of stuff because your score was down; then hoped that nobody blew up your feed by doing stuff like that? I have done all of these. I really do understand that most of this is about my questionable choices.
In a discussion group, I posted this: “EA does reward spam. The number of posts that you make counts. I am personally sorry about that. I wish the algorithm was smarter and could discourage oversharing.” What do you think? Wrong, too harsh, true, too true… I got a reply that at some limit EA does not reward you, but of course, no one knows the limit. If that is accurate; then it is as good as no limit at all. The game does not penalize for too many posts; so more is better. If you have a question about that, I can point you to some profiles. I see folks with hundreds of posts everyday, and really big network scores. Does anybody really think that posting hundreds of times every day on a platform is really a good practice that should be rewarded? Let me know if I misunderstand something here.
And while I am on the soapbox growling, what about the increasing practice of posting exactly the same content in exactly the same form to every network? Some content certainly ought to be shared on multiple streams, but I can’t be the only one who thinks the real explanation for this behavior is game play. I understand that makes for great dividends, I get that it is automatic and super easy, but I am not sure that makes for building an excellent Social Media Empire. If EA is Social Media Rocket Fuel, seems to me somebody needs to check the navigation.
So much of what EA does to encourage and reward developing our Social Media Networks is awesome. I have learned so much about so many different platforms. I have met amazing people. I gained a ton of experience in Social Media in a very short time. It’s such tremendous tool, but this part feels a bit off kilter.
Should EA help by altering the algorithm for calculating network scores? An update to the algorithm seems in order where there are diminishing returns and then perhaps even a penalty over some limit. Some have disagreed saying basically different strokes for different folks. Help me check my math. If you are following 500 EAvers each posting 100 times a day, that might be 50,000 items floating through your stream per platform. Although exactly where to draw the line is certainly debatable, that we EAvers (yes I am guilty) overshare seems undeniable. At these volumes, real engagement seems unlikely.
I suppose in the end it becomes a question of staying true to your brand in the face of temptation from the Avenue. I’m not mad at anyone, and I am only a little bit jealous of some of those scores. Perhaps everyone else is just more adept at managing their streams. I think I need to do a bit of recalibration to decide what is really important.
Please coment gently. I promise I was talking about me…not you.