I worry that the world of Social Media is in danger of imploding. With so many platforms spewing so much stuff, I feel like I am trying to drink from a fire hose. I want to know how to surf lightly over the top catching all the important stuff and ignoring the junk. Instead I sort of feel like the old Macintosh error message from Curly that says, “I’m trying to think, but nothing happens!”
I hear about all sorts of tools that claim to fix all this, but they mostly seem to make it worse by rebroadcasting every post on every network. I know that this much noise makes it impossible to hear anything. I had over 5,000 email messages in my inbox today. Each one a cry demanding attention from some silly app or another…and even a few real people. That does not even consider the texts, voice mails, and application notifications that seek my attention.
I am taking control I deleted a ton of email today. I will have less that 100 by the end of the week. I am turning off the email from every app. I am selecting a small number of SoMe sites to spend a bit of time and energy using.
So why do my lack of organization issues make any difference to you? Well if you are a SoMe manager or use Social Media acquire or communicate with your customers, I have a word of warning. Saturation will get you ignored.
I don’t know how many posts on what platforms is the right number for your folks. I do know how to find the answer. Ask them! Segment your base into three groups. The fans who love you and just want more. The big middle who like you but might get annoyed. The prospects who you would like to engage.
You may find different needs and desires from these groups, but at least you have the beginnings of a road map. Asking lets folks know that you care. When they can see you paid attention, they will know that you respect & care about them. That is the beginning of a mutually beneficial relationship.