Here is a good list to evaluate any SoMe tool; not just Empire Avenue.
In the precursor to this post I wrote:
Before we can figure out how to better use EAv, we’ve got to know why we’re using social media. In other words… First, we determine what our social media goals are, then we determine how to better use EAv to reach them.
I followed that by listing 12 Benefits of Social Media (which became 14 after adding two more contributed in the comments). So how good is EAv at helping us gain each of those 14 benefits of social media?
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