A message doesn’t work if it’s just sent out. It must also be sent in. Think about it. Is your message understood just because you have delivered it? Consider it delivered when you are sure your audience understands.
A lot of people just send their messages out. I have seen it a million times in corporate communication, especially in a company’s internal communication. PowerPoints with no context appear on the intranet (can it be worse?) and people act like: “here’s my presentation, read my mind!”
What does such a message communicate? Certainly not what’s intended. Say you have worked a long time on a project, it’s finally finished and you want to spread the word. You place your latest PowerPoint on the intranet (the same presentation you used when summing up the accomplished work in your project group). You write some kind of caption instead of a headline, let’s say “New product”, you add a thumbnail pic…
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